Ekata (APAC) – Identity Verification &
Fraud Prevention Case Study
COMPANY
Ekata is a MasterCard subsidiary that offers global identity data & insights to reduce friction, improve conversions and combat fraud. Ekata sells to ecommerce companies, financial services firms and payments services providers.
CHALLENGE
Ekata’s offering is specialized, and buyers can have different titles or roles from company to company. This makes identifying buyers difficult and time consuming. Once the buyer is identified, they may not immediately grasp the Ekata use case for their company. Together, these factors slow sales pipeline and velocity, making it difficult to reach sales goals.
SOLUTION
After seeing the success Ekata’s EMEA and US offices experienced, Ekata’s APAC office hired BuyerForesightTM to find, validate, and engage their hard-to-find buyers in order to bring them into a conversation. BuyerForesightTM built custom prospect lists and ran inbound and outbound campaigns to invite qualified buyers to in-person interactive experience and networking events. Throughout the process Ekata monitored the prospects being invited to ensure a 100% ideal customer profile (ICP) match.
RESULTS
Interactive Experiences Completed
Accounts
Targeted
Expressed
Interest
Qualified Contacts
Attended
EXAMPLE PARTICIPANTS
Head of Data, AirAsia
Head of e-Money, Maxis
Head of Risk/Fraud, foodpanda
Head Of Customer Experience, Sunway Malls
Vice President Customer Experience & Logistics, Photobook Worldwide
WHAT’S NEXT
BuyerForesight™ runs similar programs for Ekata worldwide, delivering a reliable flow of qualified, engaged prospects when and where they are needed.
ABOUT BUYERFORESIGHT™
BuyerForesight™ delivers research and demand generation services that produce superior value because they are based on thought leadership conversations with the most qualified prospects.
If you’d like to evaluate BuyerForesight™ yourself, email grow@buyerforesight.com.
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